The Mobile-First Approach to Branding

Normally, ‘mobile-first’ is a concept we apply to web design. The mobile-first approach has historically meant designing a responsive website by starting with the mobile version, then designing upwards towards desktop. This way, the concerns of the mobile experience are considered first, and applied or revised for larger viewports. It’s time to approach branding the ...

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New Work: Men’s Health Fall Guide to Style

I designed and developed this responsive multimedia feature for Men’s Health: The Fall 2015 Guide to Style. The feature includes exclusive video and style content in three categories (Creative, Rugged, and Sophisticated). The videos are featured as large centerpieces, followed by dozens of products and tips. This responsive minisite integrates Bootstrap-based web design with the ...

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Protein: the Manual for Men

Check out this huge new responsive site I built for Men’s Health! The site is called ‘Protein: the Manual for Men’ and it’s conveniently located at menshealth.com/meat. This responsive standalone site is packed to the brim with recipes, photography, slideshows, and video. It’s kind of a multimedia meat smorgasbord. The site was designed by myself ...

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Here’s Why Designing Your Website Yourself Could Ruin Your Day

Since the proliferation of user-friendly website applications like Squarespace and WordPress, it’s easier than ever to create a website yourself. But is it a good idea? Often, clients contact my design studio after building their own website, creating a headache for themselves in the process, and then finding that they need professional design help. Here’s ...

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