Critique: Infiniti Logo & Brand

Posted by on Jul 14, 2015 in Branding, Logo Design | No Comments

Infiniti is the luxury division of Nissan, a Japanese car manufacturer. According to Infiniti, their logo consists of “two central lines leading off into an infinite point on the horizon,” symbolizing this “luxury performance brand’s desire to be always looking forward – to new horizons, to infinity.” The Infiniti brand was launched in the USA ...

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Would You Vote for The Jeb Bush Campaign Logo?

Posted by on Jun 15, 2015 in Branding, Logo Design | No Comments

Yesterday, Jeb Bush unveiled his Presidential campaign logo (above) with a tweet. The logo’s exclamation point transforms the Governor’s first name into an enthusiastic slogan: “Jeb!” It harkens back to old campaign traditions and it’s easy to picture the logo on a button pinned to some Southern plutocrat’s corduroy jacket. However, the logo is also ...

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The Symbols of Scientology: A Design Analysis

Posted by on Mar 27, 2015 in Branding, Logo Design | No Comments

I’ve been reading the riveting book Going Clear in advance of the HBO documentary of the same title. Going Clear is a relentlessly damning account of Scientology’s founder and principles. I love to study symbolism and branding, and while I was reading, I wondered, “Does Scientology have a logo?” I hadn’t recalled ever seeing one. ...

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Transcending Language with Branding

Posted by on Mar 9, 2015 in Branding, Logo Design | No Comments

One of the qualities of a truly iconic brand is the transcendence of language: the above three logos are immediately recognizable without an accompanying wordmark (these are the logos for Target, Pepsi, and Apple). When done successfully, brand icons of this caliber can be understood around the world to speakers of any language. This advanced ...

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Case Study: Branding a Breast Cancer Nonprofit

Posted by on Mar 4, 2015 in Branding, By Magnetic State, Logo Design | No Comments

The Step Sisters are an organization that provides support services (food delivery, transportation, house cleaning) for those impacted by breast cancer. I created the Step Sisters website in 2013 and have been working on their branding and collateral over the years. This year, we’ve added a new logo for their auction, and refreshed the brand ...

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