Transcending Language with Branding

Posted by on Mar 9, 2015 in Branding, Logo Design | No Comments

One of the qualities of a truly iconic brand is the transcendence of language: the above three logos are immediately recognizable without an accompanying wordmark (these are the logos for Target, Pepsi, and Apple). When done successfully, brand icons of this caliber can be understood around the world to speakers of any language. This advanced ...

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Case Study: Branding a Breast Cancer Nonprofit

Posted by on Mar 4, 2015 in Branding, By Magnetic State, Logo Design | No Comments

The Step Sisters are an organization that provides support services (food delivery, transportation, house cleaning) for those impacted by breast cancer. I created the Step Sisters website in 2013 and have been working on their branding and collateral over the years. This year, we’ve added a new logo for their auction, and refreshed the brand ...

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