How to Acquire Images for Blog Posts

Posted by on Apr 4, 2015 in Web Design | No Comments

Starting a blog is easy like Sunday morning. It only takes three seconds to start a WordPress or Blogger account, and you’re off and running. However, few bloggers have the basic tools to use images and photography well. Images (be they photos or illustrations) bring your posts to life. They can make your site look ...

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The Symbols of Scientology: A Design Analysis

Posted by on Mar 27, 2015 in Branding, Logo Design | No Comments

I’ve been reading the riveting book Going Clear in advance of the HBO documentary of the same title. Going Clear is a relentlessly damning account of Scientology’s founder and principles. I love to study symbolism and branding, and while I was reading, I wondered, “Does Scientology have a logo?” I hadn’t recalled ever seeing one. ...

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Transcending Language with Branding

Posted by on Mar 9, 2015 in Branding, Logo Design | No Comments

One of the qualities of a truly iconic brand is the transcendence of language: the above three logos are immediately recognizable without an accompanying wordmark (these are the logos for Target, Pepsi, and Apple). When done successfully, brand icons of this caliber can be understood around the world to speakers of any language. This advanced ...

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Case Study: Branding a Breast Cancer Nonprofit

Posted by on Mar 4, 2015 in Branding, By Magnetic State, Logo Design | No Comments

The Step Sisters are an organization that provides support services (food delivery, transportation, house cleaning) for those impacted by breast cancer. I created the Step Sisters website in 2013 and have been working on their branding and collateral over the years. This year, we’ve added a new logo for their auction, and refreshed the brand ...

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