The Mobile-First Approach to Branding

Normally, ‘mobile-first’ is a concept we apply to web design. The mobile-first approach has historically meant designing a responsive website by starting with the mobile version, then designing upwards towards desktop. This way, the concerns of the mobile experience are considered first, and applied or revised for larger viewports. It’s time to approach branding the ...

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A Brief History of the Color Pink

Posted by on Sep 16, 2015 in Branding | No Comments

My clients in cancer nonprofits have strong feelings about the color pink. Pink is a symbolic color used to represent breast cancer, and while it is used primarily for a very good cause, there are a few pitfalls. For starters, some organizations have been accused of “pinkwashing” – or exploiting pink cancer iconography to sell ...

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New Work: Men’s Health Fall Guide to Style

I designed and developed this responsive multimedia feature for Men’s Health: The Fall 2015 Guide to Style. The feature includes exclusive video and style content in three categories (Creative, Rugged, and Sophisticated). The videos are featured as large centerpieces, followed by dozens of products and tips. This responsive minisite integrates Bootstrap-based web design with the ...

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Banksy is Opening a ‘Bemusement Park’ in a Derelict Resort

Posted by on Aug 20, 2015 in Artists | No Comments

Banksy’s new exhibition is a typically daring and off-kilter stunt for the artist – and it may be his biggest and boldest idea yet. The British provocateur is opening a crappy parody of a theme park in Weston-super-Mare, which the artist describes as an “unfashionable British seaside town frequented by low-income families.” According to its website, ...

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Critique: Infiniti Logo & Brand

Posted by on Jul 14, 2015 in Branding, Logo Design | No Comments

Infiniti is the luxury division of Nissan, a Japanese car manufacturer. According to Infiniti, their logo consists of “two central lines leading off into an infinite point on the horizon,” symbolizing this “luxury performance brand’s desire to be always looking forward – to new horizons, to infinity.” The Infiniti brand was launched in the USA ...

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